Improving a business whether it’s through new products or services, expanding production or increasing efficiency is often time-consuming, and in the case of R&D, can be risky and costly. But it’s also the lifeblood of just about every business especially if they are in a highly competitive marketplace. And that’s […]
Deciding when to license your intellectual property is always a question. License your IP too early and no one is interested. License it too late and the market is shifted in a new direction. Keep in mind, your intellectual property goes through a life cycle. First, it’s created, then it moves […]
Sometimes an IP is more valuable inside someone else’s product than as your own standalone product. Instead of spending all your money on manufacturing, distribution and sales, licensing your IP to companies who in turn integrate it into their products and pay you a licensing fee for every product sold is a smart business strategy.