The hashtag(#)is a new branding phenomenon and trademark applications for branded hashtags are increasing. No longer used solely by Twitter users, the hashtag is an integral part of the American social, commercial, and political landscape. Hashtags appear on products, in television broadcasts, and at political events.
Is your pet an Intellectual Property? With a little creativity and savvy marketing, your pet could be turned into a profitable character. The internet has become a dominant form of entertainment…and intellectual property. You can find just about any kind of entertainment content – from web only live action series […]
Today, the next big shift in wealth accumulation is underway. Wealth creation is shifting from the tangible economy (i.e plants and equipment) to the intangible economy of intellectual property. Like the shift that occurred in the Industrial Revolution, wealth will be accumulated by those with the new skills of making money with IP.
The worldwide economy is transforming into an “intellectualized economy”, where wealth is created from intellectual assets (IP) and the know-how to covert them into commercial products, services and technologies. It’s a creative process that is limited only by your imagination and willingness to collaborate with others to discover what you can do with it.
India has become one of the world’s foremost destination markets for brands, characters, entertainment, fashion, sports, and art properties. This in turn attracts growing numbers of multinational companies, and smaller and medium sized Indian retailers and manufacturers who now know the value of licensing.