Savvy IP owners are creating new, previously unthought-of ways to profit from their IP. They are finding new sources of income by re-purposing their IP for use in a different industry or product application. That’s the strategy a dehydrated snack food company is using to expand its dehydration technology into […]
For many medical device and biotech companies, their specialty is knowing how to develop and get their technologies ready for the marketplace. The problem is they’ve never produced and sold a medical device or technology. And that’s where they face one of the biggest risks in the medical device industry […]
You don’t have to generate revenues to increase your bottom line. In fact, some of the largest companies in the world, such as Texas Instruments, Mattel, Caterpillar, Google and others increase their profits without selling anything. And you can do the same thing. Big Corporations use the R&D tax credits […]
If licensing isn’t part of your marketing strategy, you could be missing some big income opportunities. Licensing is often thought of as a separate strategy – either we use licensing to generate revenues or sell our products directly. But that’s the wrong way to think about licensing. On the contrary, […]
Your IP is more than just the foundation for your products or services. You most likely created it to solve a problem or meet customer demand. If it solves a problem for you and it works, then it can solve a problem for other companies in a different market or industry. That’s a golden licensing opportunity and it should be part of your business strategy.