She reached out because something didn’t make sense, and you could hear the frustration in how she described it. The initial responses had been strong, the conversations had started in the right direction, and there was a clear sense that the opportunity resonated with the companies she was contacting. Then, […]
I had a conversation with a client who came to me with what looked like a strong licensing opportunity on the surface, and from a technical standpoint, it absolutely was. He was working with a patented solid-state cooling technology designed to replace traditional compressor-based refrigeration systems, with a clear application […]
He wasn’t coming from a technical background, and that was part of what made this case different from many of the others. There was no patent portfolio, no complex process innovation, and no deep engineering story to unpack. What he had built was a consumer brand that had already found […]
(And How Outbound Licensing Puts You Back in Control) If you own valuable IP, it’s easy to fall into this mindset: “If the technology is good enough, the right company will eventually come to us.” It sounds reasonable. And occasionally, it even happens. But in the real world, this belief […]
