If you’re like many med-tech companies, you’re focused on running your business. The problem is the health care market is a moving target, and that means what exists today will be different tomorrow. Focusing on only a single “go-to-market” strategy is putting all your eggs in one basket. If you’re […]
Pivoting into a licensing strategy isn’t just for start-ups and small emerging companies. It’s a core business strategy for just about any size company in any industry. Many of the largest companies pivot to a licensing strategy as a way to continue growing their business. One example is Nokia, one […]
Getting paid is one of the essential terms in a licensing agreement. Negotiating the right royalty rate makes the difference between generating income and creating a fortune. One of my clients discovered this the hard way. After they signed their licensing deal, they realized the royalty rate was too low. […]
Sometimes an IP is more valuable inside someone else’s product than as your own standalone product. Instead of spending all your money on manufacturing, distribution and sales, licensing your IP to companies who in turn integrate it into their products and pay you a licensing fee for every product sold is a smart business strategy.
With licensing, there’s no need to struggle to grow your startup or business internally, trying to raise capital by selling more equity and taking on the costly overhead. Instead, you reach out to partners who in turn license your IP for different products and markets, enabling your company to grow with no limitations and unlimited income opportunities.