He had done a lot of things right before we ever spoke. The intellectual property was solid, clearly defined, and already validated. It was a process technology designed to improve efficiency in an industrial application, reducing operating costs and material waste. There were measurable results, a clear economic benefit, and […]
Getting a meeting with a prospective licensee feels like a big win, and it is. You may have spent months, sometimes years, developing your technology, filing patents, building prototypes, researching the market, preparing presentations and trying to figure out which companies might actually be interested. Then one of those companies […]
Expanding into a new market always looks exciting from the outside. Maybe it’s a new country, a different industry, another customer base, or a distribution channel you haven’t pursued before. You look at the size of the opportunity and naturally start thinking about how much business you could generate. But […]
You believe you have valuable intellectual property. You’ve spent time developing it, probably spent money protecting it, and perhaps built prototypes, conducted testing, refined the technology, or even generated some initial market interest. Now you’re ready to license it, but you don’t necessarily have the experience, contacts, or time to […]
The IP licensing market is moving faster than most inventors and IP owners realize. At the same time, many people are still approaching licensing the way they did years ago, waiting to be discovered, relying on a weak pitch, or going to market without a clear strategy. That is where […]
What the LanzaTech + Suntory Relationship Demonstrates About Strategic Segmentation One of the most common concerns I hear from executives is this: “If I license my technology, am I training a future competitor?” It’s a legitimate concern. If you license broadly, without discipline, you can absolutely dilute your own position. […]
If you’ve read this series, one thing should be clear by now: There is no single “best” licensing strategy. What works early may hurt you later. What makes sense for validation may limit revenue. What maximizes short-term cash may cap long-term upside. The most successful IP owners don’t ask: “Which […]
When a large contract manufacturer in the automotive sector partnered with a small process-technology firm to license a proprietary additive curing process, the numbers spoke volumes. By integrating the new technology into its production line, the manufacturer reduced curing times for painted surface parts by 25%, cut energy consumption […]
Struggling to stay afloat, toy maker Jakks Pacific turned to an unexpected lifeline: its intellectual property. By pledging licensing rights as collateral, the company unlocked critical financing to extend its survival. This move highlights a powerful trend—IP isn’t just a legal safeguard; it’s a valuable asset that can secure both […]
When most people think about licensing intellectual property, they often jump straight to patents, trademarks, or copyrights. But there’s another powerful form of IP that often flies under the radar—trade secrets. These behind-the-scenes formulas, manufacturing methods, and operational know-how can be just as valuable—if not more so—than a patent. And […]
The economic landscape in the U.S. is shifting rapidly, with new tariffs and trade policies affecting how businesses operate, compete, and grow. For many companies, especially small—and mid-sized ones, these changes bring uncertainty and new challenges. But with every challenge comes opportunity, and licensing offers a smart, strategic way to […]
When it comes to licensing your technology, there’s a powerful strategy that can take your innovation further: pairing your technology license with a forward-facing trademark. It’s a win-win approach that not only reinforces the value of your technology but also helps your licensees stand out in the market by enhancing […]
Innovation and new products or services are the lifeblood of every business, serving as crucial drivers for growth and sustainability. In today’s rapidly changing marketplace, where consumer preferences and technologies evolve at breakneck speed, if your research and development (R&D) efforts aren’t agile and rapid enough, your business risks falling […]
Design patents play a crucial role in protecting a product’s unique look by covering its specific shape or configuration. These patents are widely used across industries such as jewelry, clothing, furniture, beverages, shoes, computers, and the automotive sector. For instance, top brands like Gucci have obtained design patents for decades. […]
Offshoring your intellectual property (IP) can offer compelling benefits such as tax savings, increased confidentiality, and greater capital flexibility. However, it also demands careful planning and consideration. Here’s a concise guide to help you understand how to set up an IP offshore company, manage licensing, and choose the best locations […]
A video game company bought the trademark IP rights to a bankrupt video game company but failed to research the legal rights before buying them. After they started producing and selling the game, they received a cease-and-desist letter claiming they infringed on the IP. It turned out that the bankrupt company didn’t […]
Discover the power of IP linking, a strategy companies use to bolster their protection and gain a competitive edge. In a nutshell, IP linking combines your products and services with your intellectual property (IP) in various ways. Consider the example of a patented phone wrapped in a trademarked brand like […]
In recent news, Summit Therapeutics saw its stock price surge by almost 50% after announcing a licensing agreement for a new cancer treatment. It is no secret that licensing agreements can increase your stock price, but how? Let’s examine how licensing can help your business succeed and boost your bottom […]
The current global events are shaking up industries around the world. And some industries, such as healthcare are going through a radical transformation. It’s creating a high demand for new devices and technologies that help stop the spread of CODVID-19 and other viruses. But it’s not just the healthcare industry […]
If licensing isn’t part of your marketing strategy, you can miss some new income opportunities. Licensing is often thought of as a separate strategy – either we use licensing to generate revenues or sell our products directly. But that’s the wrong way to think about licensing. On the contrary, licensing […]
