The Licensing Secrets Behind Stock Index ETFs

Stock indexes continue to become increasingly popular, with investors seeking diversified exposure to multiple sectors of the economy. But what exactly are stock indexes, and what are the secrets behind these brands? As investors, we are all familiar with the term “stock indexes.” They are commonly used to measure the […]

Why Licensing is one of the Best Ways to Grow Your Startup

  Licensing is one of the best ways to grow your startup. Especially if you’ve got intellectual property with big market applications and limited resources, that’s just what one startup does with its battery technology platform. Its patented supercell battery pack design reduces production and manufacturing costs and is safer […]

Is the Way Your Product Looks More Valuable than What it Does?

ou’ve spent a lot of money developing and building your new product. You got a utility patent around it. And it’s unique design stands out from the competition. Then a product appears with a similar look to yours. The value of your new invention takes a nose dive as you realize too late you failed to register a trade dress to further protect the unique look of your product.

Are You Licensing Artwork or Building a Brand?

If you’re creating and selling some form of art products – photos, drawings, artwork and crafts – one of your most important IP assets is your artist brand. A well developed artist brand builds recognition, promotes sales, builds market recognition, cements customer loyalty, and generates licensing revenues. Some of the best known artist brands generate millions of dollars in licensing royalty payments and are household names.