Most people generally think of intellectual property like patents, trademarks, and copyrights. But your IP is more than just a product, brand, book or software. IP extends into many formats including customer information, software source code, business models, databases, operations manuals, professional expertise and much more. These rights are different […]
Licensing builds a bigger money pie by tapping into partners who already have the production, distribution and marketing resources in place. They are established in the market and can add your IP to their revenue pie.
There are plenty of opportunities in today’s market and they are constantly evolving – whether it’s in niche markets, new ways of distribution, or a shifting retail environment. Licensing provides the expertise and knowledge to position the intellectual property, and take advantage of these markets and money-making opportunities.
Today, the next big shift in wealth accumulation is underway. Wealth creation is shifting from the tangible economy (i.e plants and equipment) to the intangible economy of intellectual property. Like the shift that occurred in the Industrial Revolution, wealth will be accumulated by those with the new skills of making money with IP.
Licensees don’t license IP…they license money. During this video, you’ll learn 6 ways to build value for your IP Rand BrennerRand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His […]