There are many ways to structure a licensing agreement. During this short video, you’ll learn about some of the flexible ways of creating licensing agreements. They can include terms for product development, increasing and decreasing royalty rates, and different performance benchmarks. The goal is to create an agreement that works […]
Licensing as a rapid expansion tactic is one of several options you should consider for it’s tremendous potential to grow your business quickly. During this video, you’ll hear about some of the main benefits of licensing and how you can use it to make money with your IP.
Licensing builds a bigger money pie by tapping into partners who already have the production, distribution and marketing resources in place. They are established in the market and can add your IP to their revenue pie.
Intellectual property is an economically empowering asset that enables anyone to generate wealth through the creation and control of its commercialization rights. The key to building wealth with intellectual property is understanding how to identify, customize and leverage the money making attributes of your IP. Rand BrennerRand Brenner is an […]
Licensing is one of the fastest ways to generate revenue because you don’t have to reinvent the wheel. Licensing your IP lets’ you tap into existing company resources, such as marketing, manufacturing and distribution. It’s a low-risk strategy that gets an IP to market faster […]