IP Websites In the age of the internet, one of the most important tools for licensing is a web page or website featuring the IP product, service or technology. For licensees, it’s one of the first places to find information quickly about the IP. For the licensor, a website will generate qualified leads and ultimately licensing deals.
A licensing website can speed up the deal making process. It is an efficient way of providing all timely information about the IP which means less time will be spent updating the potential licensee about the IP. A licensing website also explains how the licensing process works, who to contact and what forms to fill out.
Licensing is marketing and the licensing website should be designed as a marketing communications tool. It should be created with the licensee in mind. For example, if you invented a new toy the audience would be toy manufacturers. The website should provide all the information a toy company would be interested in knowing, such as how the toy works (i.e. videos or animation), who is the target market (boys, girls, toddlers, etc) the status of any testing or sales, and what rights are available for licensing. Include any news articles, product reviews, presentations, blogs and customers reviews.
A licensing summary should be created with all the important points about the IP and licensing opportunity. This summary should include the following:
- One-paragraph introduction to summarize the whole story
- Bulleted list of benefits Bulleted list of IP applications IP details section: What it is, what it does, why it is better than competitive technologies
- Supporting information: IP status, links to published information
- Call to action/contact information
Once your licensing website is up and running, social media outlets, such as Facebook, Linkedin and Twitter can play a big part in your licensing initiatives. Tweeting test results or live updates from a trade show is one example. Through newsletters and blogs, you can create an ongoing dialogue with and get feedback from customers or product innovators. A large fan or customer following can make your IP much more appealing to licensees.
Once the licensing webpage is online, monitor your feedback from visitors. Questions about more information or clarification should be updated on the webpage right away. The licensing webpage is a dynamic marketing tool, and keeping it updated with timely information is an important part of the licensing process.
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5. Two ways to create an IP demo video that excites potential IP Partners.
6. How to let your customers sell your IP licensing opportunity.
7. How to make a big impression for a small budget at Trade shows.
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Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid’s action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges, and startup events. He’s a published writer with articles appearing in several prestigious trade magazine including The Licensing Journal, Intellectual Property Magazine, and License India. Rand also mentors at the Cal State Fullerton School of Business and Economics and is a judge for their startup business plan competitions.