7 Trends Shaping IP Licensing in 2026
I've spent 35+ years structuring licensing deals across entertainment, consumer products, MedTech, and digital markets. In this eBook, I break down what's actually happening in the market right now β and what it means for inventors and IP owners who are ready to move.
"Licensing is no longer just for Fortune 500 companies with armies of IP attorneys. The infrastructure for smaller IP owners to license their innovations is better today than it's ever been. The question isn't whether the market can accommodate you β it's whether your IP is positioned to compete."
β Rand Brenner, CEO, Licensing Consulting GroupRand Brenner has 35+ years of experience structuring and executing licensing deals across entertainment, consumer products, medical technology, and digital markets. He developed licensing programs for Mighty Morphin Power Rangers, Batman, Terminator Genisys, and Fast & Furious, and has worked with startups and Fortune 500s alike. He's the author of Hidden Wealth: The Money-Making Power of Licensing and a featured speaker at investment conferences worldwide.
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If you own intellectual property β a patent, a technology, a brand, or a trade secret β 2026 might be one of the best years you've had to turn that IP into real income. The market is growing, the deal landscape is broadening, and licensing is no longer just for Fortune 500 companies with armies of IP attorneys.
That said, what's working is shifting. The licensing deals getting done today look different from the ones that closed five years ago. New industries are opening up, new deal structures are emerging, and some of the old playbooks are getting stale.
I've spent more than 35 years in licensing β structuring deals across entertainment, consumer products, medical technology, and digital markets. In this eBook, I'm going to walk you through the seven trends I'm watching most closely in 2026, what they mean for inventors and IP owners, and β most importantly β how to position yourself to take advantage of them.