The med tech marketplace is changing. The need to comply with increasing regulatory complexities is driving up costs and increasing the risk of costly compliance failures. Small med-tech companies are up against increasing competition especially from larger companies looking to get into the market and from technology companies looking to capture the data side of the market.
So how do you compete in this rapidly changing market? One of the best strategies is not to compete head on but to collaborate through licensing partnerships. In fact, many of these large players are looking for new innovation, and they are increasingly turning to licensing to fill their product pipelines.
One of the best places to find out is at the upcoming Do’s and Don’ts of Med Tech Licensing Workshop on March 13 in CSUF New Venture Startup Incubator in Irvine California. During that workshop, you’ll hear from both the legal side and the licensing business development side about some of the biggest mistakes and how you can avoid them.
One of the keys to success in licensing is learning where others have gone wrong before you so you can avoid the same mistakes. At the same time understanding the right way to protect, manage and license your IP will be the difference between your success and failure in the marketplace.
If you’re an operating business in the medical technology market, or a startup getting ready to launch your medical device, you owe it to yourself to invest the time and attend the Do’s and Don’ts of Med Tech Licensing workshop.
It’s an opportunity to learn how to make the right moves in licensing your IP, and to speak with two IP professionals from the legal and licensing sides about your IP protection and its licensing options.
Register at www.licensingworkshop.com
Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid’s action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges, and startup events. His first book, Hidden Wealth: The Money Making Power of Licensing was released in 2019 and is available on Amazon.com. He’s also a published writer with articles appearing in several prestigious trade magazine including The Licensing Journal, Intellectual Property Magazine, and License India. Rand also mentors at the Cal State Fullerton School of Business and Economics and is a judge for their startup business plan competitions.