Licensing is a process of doing certain activities to transform an intellectual property into money-making products, services and technologies. At its most basic level, it involves proving an IP works, and then finding a partner to license it. But there are many steps in between, and these are the parts of the licensing process that no one tells you about – what to do, when to do it and how to do it. The result is too many IP owners making too many mistakes and bad decisions that end up costing them time, money, lost income opportunities and even their IP rights.
Whether you are new to the world of licensing, need advice on what to do with your IP, or ready to take
your licensing activities to the next level, this book is for you.