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Why Telling a Good IP Story Gets Investors Interested in Funding Your Startup

Tell a good IP story and investors are interested in funding your start-up. Tell them the same old “we’ve got a great product and no competition” and they’ll probably walk away. Your intellectual property is directly linked to the future success and revenues of your start-up. You’ve got little or […]
By : Rand Brenner | Aug 17, 2020
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Why Licensing Takes the Guess Work Out of an Exit Strategy

When it comes to planning an exit strategy most often it’s the best guess. Especially for startups where a solid exit strategy can make a difference in attracting investors. That’s where creating an exit based on a well-thought-out licensing strategy provides investors with the confidence they need to make the investment.
By : Rand Brenner | Apr 2, 2020
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How to Use JV Licensing to Grow and Expand Your Business

Joint venture licensing is used by both large and small companies. In the case of large companies, the goal of the JV partnering strategy is to acquire more customers, enter new markets or gain certain efficiencies, such as promotional costs. For startups and early stage companies, joint venture licensing is a good strategy to reduce operational costs and accelerate their growth.
By : Rand Brenner | Jun 4, 2019
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Why Licensing is a Startup Game Changer

Earlier this week I was invited by Professor Bill Morris to be a guest speaker at his business strategy class at the UCI School of Business. Since the class focuses on starting a business, my presentation introduced students to licensing, how it works, and why it’s a game-changer for helping […]
By : Rand Brenner | Feb 15, 2019
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Here’s Why Licensing is One of the Best Ways to Launch a Startup

DSL created a multi-billion dollar industry. It was launched into the market by a startup who licensed the technology from a top US university. The IP changed the internet and catapulted this startup into a a world leader. For startups, developing an IP from the ground up is an expensive and risky endeavor. But there is a better way to launch a startup.
By : Rand Brenner | Apr 3, 2018
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4 Ways to Get the Biggest ROI on Your IP

There are many ways to use intellectual property to get a big return on your investment. Producing and selling products is one option. Licensing rights to generate revenues from non-competitive products is a second option. But these aren't the only options. Here are four ways to use licensing as part of your business strategy to get the biggest ROI on your IP investment.
By : Rand Brenner | Mar 8, 2018
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How Big Companies Use Licensing to Fund Startups

When it comes to developing new technologies, many large companies are finding creative ways of using licensing to partner with startups with promising new technologies. One of the biggest banks in North America is now in the startup funding game. TD Bank Group created a $3 million plus investment fund to provide patent application funding for startups in the fintech space.
By : Rand Brenner | Dec 20, 2017
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Is Your Startup Pivoting When It Should Be Switching?

When it comes to startups there is more than one way to build your business. But these are often overlooked, especially if you’re wearing your “I’m building a business” blinders and miss other options to get your IP into the market. In most cases, startups choose the direct route. What they often overlook is licensing as a strategy to get them to market.
By : Rand Brenner | Dec 12, 2017
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How to Multiply Your Marketing Dollars Without Spending a Dime

Licensing is a great startup strategy to increase your sales and marketing efforts without spending the time and money to do it on your own. This is the greatest use of OPR – other people’s resources. One way is to use licensing to increase your awareness among your target customer […]
By : Rand Brenner | Dec 5, 2017
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Is Your Startup Failing to Exploit All Its Market Opportunities?

Many startups I speak with often tell me their IP has other market applications, but they just aren’t ready to go after them now. They are concentrating on one market, building sales and then, at some future point (which they don’t know), they’ll move into another market. The problem is innovation moves very fast. Customers and markets don’t wait for innovation.
By : Rand Brenner | Nov 28, 2017
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How to License Your Medical Device Technology

Last month, I was a speaker at the Med Tech Monday Conference in Irvine CA. It was a great conference with speakers covering every aspect of the medical technology market - from product development to regulatory approval. I spoke about how to use licensing as a strategy to get your medical device technology into the commercial market. The presentation focused on seven key reasons why licensing is one of the best go-to-market strategies for the med-tech industry - especially for startups.
By : Rand Brenner | Sep 26, 2017
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Why Licensing is a Lucrative Strategy for Your Startup

Launching a startup in today's marketplace can be a risky cost-intensive venture. Especially if your product or technology is new and unknown. That's one reason why licensing is a lucrative money making opportunity for your startup. If your startup is lacking IP, licensing is a quick way to acquire it. There is an abundance of market ready IP available from large corporations, universities and research labs. And this can lead to a gold mine opportunity for your startup.
By : Rand Brenner | Jul 5, 2017
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Is Your Startup Making These 4 Fatal Mistakes with your IP?

One of the most important and overlooked areas of your start-up is intellectual property. It's often your most important core asset and the difference between your success and failure in the market. But the question is whether your start-up is managing your IP the right way to succeed in the commercial marketplace. Get it wrong, and your start-up is doomed to failure. Here are top 4 fatal IP mistakes and how your start-up can avoid them.
By : Rand Brenner | Jun 28, 2017
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Why Licensing is One of the Best Exit Strategies for Your Startup

Figuring out the right exit path and a specific plan to get there is challenging. As a startup, you face many unknown variables in regards to how successful you’ll be in the market. It can’t be done effectively without careful analysis and a clear, realistic vision. Without exception the objective is to sell for the highest possible price. But the problem is most startups often provide overly optimistic or unrealistic assessments of their exit options, and wind up turning off investors.
By : Rand Brenner | Jun 20, 2017
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How Your Startup Can Qualify for $32 Billion in Grant Funding

Your startup could qualify for over $32 billion in grant funding. How? Through the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs, also known as America’s Seed Fund. These programs are one of the largest sources of early-stage capital for technology commercialization in the United States. […]
By : Rand Brenner | Apr 4, 2017
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Is Your Startup IP Due Diligence Ready?

Your startup is more than just the products or services it sells. Its most valuable assets are intangible assets, primarily in the form of intellectual property. Your IP is in every part of your startup – from product development to product design, from marketing and sales to manufacturing. And if […]
By : Rand Brenner | Mar 28, 2017
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One of the Least Known Ways to Launch a Successful Startup

Universities are a goldmine of untapped intellectual property waiting for startups to mine. Universities in the United States spin-off hundreds of startup companies each year. Many are in the high-tech area, using IP developed at a University, usually from a federally funded research project. In most cases, University IP is […]
By : Rand Brenner | Dec 13, 2016
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Three Big Reasons Investors Love Startups with IP

Intellectual property is the lifeblood of your startup. In recent study by MIT on the characteristics of successful startups found startups with IP are more successful than those without IP. In particular, it noted that the success of startups wits trademarks are five times higher and those with patents is 35 times higher.
By : Rand Brenner | Dec 6, 2016