Rand Brenner is CEO of Licensing Consulting Group (LCG), an intellectual property management and licensing company specializing in assisting companies strategically using their intellectual property to generate revenues. He is also the founder of Licensing4Profits.com, which offers training, coaching, and courses on licensing and how to use it to make money with all types of intellectual property.
His licensing experience includes medical devices, health care technology, consumer products, food, entertainment, software, digital media, and more. Rand has led international licensing programs as both licensee and licensor for startups and Fortune 500 companies and through licensing consulting projects focused on strategy, marketing, and business development initiatives.
Before founding LCG, Rand was Vice President of Licensing at Saban Entertainment, where he managed the licensing program for the wildly successful Mighty Morphin Power Rangers. Rand was also a licensing executive at Warner Bros. Consumer Products. He licensed several high-profile theatrical, television, and publishing properties, including Batman and Batman II movies and the animation classic Looney Tunes (i.e., Bugs Bunny).
Rand published his first book, Hidden Wealth: The Money Making Power of Licensing, which is available on Amazon. He’s a contributing writer in Creating New Ventures, published by the California State University Fullerton Center for Entrepreneurship. His articles about licensing appeared in several magazines, including The Licensing Journal, Intellectual Property Magazine, and License India.
Rand also speaks on licensing at business, startup, and investment conferences. These include the UCI Business School, Med Tech Monday Conference, Medical Device Manufacturing Trade Show, ICFO Capital Conferences, and Fast Start Studios startup incubator.
Rand received his undergraduate degree in Advertising from California State University – San Jose and his master of Business Administration from Pepperdine University.