Successful marketing of medical devices takes more than just a great product. It takes communicating that product’s potential in a compelling way. Use the right marketing strategy, and you’ll set yourself apart from the competition. Use the wrong one, and you wind up creating a marketing nightmare.
The question is what’s the right marketing strategy? Is it:
- Evidence-based marketing that relies on research, studies, and data.to appeal to buyers and add credibility to your claims; or
- Relationship-based marketing, sharing stories from customers or painting a picture of how different someone’s life could be if your device solved their health problem.
The problem is your competing for your customer’s attention and you’re up against all the other medical device marketers competing for their attention!
The result is many great med tech devices fall by the wayside because they aren’t marketed in a way that sets them apart from the competition and motivates the customer to buy.
Marketing medical devices is confusing and more complicated than marketing low-cost consumer products. But it doesn’t need to be. If you know what to do and how to do it.
And the best place to find out is at is the upcoming Med Tech Marketing Summit on October 22nd in Irvine Ca. This one day conference features top industry experts in med tech marketing, branding, sales and licensing.
You’ll hear from industry experts who will discuss how to recognize these emerging trends and capitalize on them to grow and expand your business. I’ll be speaking on licensing and how to use it as part of your marketing strategy.
You can find out more about the Med Tech Marketing Conference at www.MedTechMarketingSummit.com. And for a limited time, LCG subscribers get a special event registration price of $99. Just enter the promotional code BRENNER when you register.
Don’t let your med tech marketing strategy turn into a horror story. Click here to register for the Med Tech Marketing Summit.
Rand Brenner is an IP professional whose passion is helping inventors, startups, and businesses of all sizes use licensing to turn their IP into income-producing products, services, and technologies. His decades of experience run the gamut from medical devices to food technology to consumer products. He’s licensed some of the biggest Hollywood entertainment blockbusters including the Batman Movies (1 and 2), and the number one kid’s action TV show, the Mighty Morphin Power Rangers. Rand speaks about licensing and is a featured speaker at investment conferences, trade shows, colleges and startup events. He’s a published writer with articles appearing in several prestigious trade magazine including The Licensing Journal, Intellectual Property Magazine, and License India. Rand also mentors at the Cal State Fullerton School of Business and Economics and is a judge for their startup business plan competitions.