Startups are often built around a great idea and a passionate team. But how can startups take that idea from concept to market? One way is through licensing. The licensing agreement creates a partnership between two parties, where one gives the other permission to produce, distribute, and sell its product […]
How to Stand Out From the Competitive Crowd and Get Instant Customer Recognition
New therapeutic drug treatments are rapidly entering the market. They’re designed to treat all sorts of diseases from headaches to diabetes. It’s a multi-billion dollar industry that’s highly competitive. The challenge is how do you stand out not only from the competition but also to the consumer.
Are You Licensing Artwork or Building a Brand?
If you’re creating and selling some form of art products – photos, drawings, artwork and crafts – one of your most important IP assets is your artist brand. A well developed artist brand builds recognition, promotes sales, builds market recognition, cements customer loyalty, and generates licensing revenues. Some of the best known artist brands generate millions of dollars in licensing royalty payments and are household names.