The Licensing Secrets Behind Stock Index ETFs

Stock indexes continue to become increasingly popular, with investors seeking diversified exposure to multiple sectors of the economy. But what exactly are stock indexes, and what are the secrets behind these brands? As investors, we are all familiar with the term “stock indexes.” They are commonly used to measure the […]

Protecting Your Intellectual Property with IP Insurance

As a CEO, you understand the importance of protecting your company’s most valuable asset – its intellectual property (IP). While registering your IP is important, it’s not enough to protect against potential legal risks. That’s where IP insurance comes in. It helps protect your company against infringement litigation lawsuits and […]

Why Licensing is one of the Best Ways to Grow Your Startup

  Licensing is one of the best ways to grow your startup. Especially if you’ve got intellectual property with big market applications and limited resources, that’s just what one startup does with its battery technology platform. Its patented supercell battery pack design reduces production and manufacturing costs and is safer […]

Is Your Product Stuck in a Pricing Race to the Bottom?

If you’re stuck trying to compete in a commodity market, your sales can quickly decline in a pricing race to the bottom. But there’s a better way to compete in a commodity market. Licensing a well-known brand sets your commodity product apart from the competition and enables you to stop […]

How to Quickly Improve a Product Line Without Costly R&D

Looking for a faster and less expensive way to improve or expand your current product line? Consider licensing in a market-ready incremental IP technology instead of developing it yourself. Recently a company that produces lighting products for use in emergency response vehicles licensed a white light disinfection technology. It fit […]

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