Why Licensing is one of the Best Ways to Grow Your Startup

  Licensing is one of the best ways to grow your startup. Especially if you’ve got intellectual property with big market applications and limited resources, that’s just what one startup does with its battery technology platform. Its patented supercell battery pack design reduces production and manufacturing costs and is safer […]

Is Your Product Stuck in a Pricing Race to the Bottom?

If you’re stuck trying to compete in a commodity market, your sales can quickly decline in a pricing race to the bottom. But there’s a better way to compete in a commodity market. Licensing a well-known brand sets your commodity product apart from the competition and enables you to stop […]

How to Quickly Improve a Product Line Without Costly R&D

Looking for a faster and less expensive way to improve or expand your current product line? Consider licensing in a market-ready incremental IP technology instead of developing it yourself. Recently a company that produces lighting products for use in emergency response vehicles licensed a white light disinfection technology. It fit […]

How to Stand Out From the Competitive Crowd and Get Instant Customer Recognition

New therapeutic drug treatments are rapidly entering the market. They’re designed to treat all sorts of diseases from headaches to diabetes. It’s a multi-billion dollar industry that’s highly competitive. The challenge is how do you stand out not only from the competition but also to the consumer.

Is Your IP an Ingredient for Big Profits?

Many times what goes in a product is more important than the product itself. And that presents a great licensing opportunity. That’s just what one cannabis company decided to do. Rather than use their technology to make and sell products, they use their R&D technology to help other product manufacturers deliver better and more consistent products.

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