If you’re stuck trying to compete in a commodity market, your sales can quickly decline in a pricing race to the bottom. But there’s a better way to compete in a commodity market. Licensing a well-known brand sets your commodity product apart from the competition and enables you to stop […]
Looking for a faster and less expensive way to improve or expand your current product line? Consider licensing in a market-ready incremental IP technology instead of developing it yourself. Recently a company that produces lighting products for use in emergency response vehicles licensed a white light disinfection technology. It fit […]
New therapeutic drug treatments are rapidly entering the market. They’re designed to treat all sorts of diseases from headaches to diabetes. It’s a multi-billion dollar industry that’s highly competitive. The challenge is how do you stand out not only from the competition but also to the consumer.
Many times what goes in a product is more important than the product itself. And that presents a great licensing opportunity. That’s just what one cannabis company decided to do. Rather than use their technology to make and sell products, they use their R&D technology to help other product manufacturers deliver better and more consistent products.
When it comes to seafood in the US, Boston is the king, known for its delicious local seafood cuisine like New England (Boston) clam chowder, lobster rolls and raw oysters. Not only is it one of the oldest cities in America, it’s also home to some of the best and oldest seafood restaurants in America. It’s also a great place to find a market ready and customer tested brand for licensing.