Does your business collect customer data as part of delivering or selling your product or service? If so, you might be overlooking one of your most valuable IP assets…especially if you’re looking at your intellectual property as only a product or service. Companies today suck up data like vacuum cleaners […]
Many associations are missing big income opportunities by failing to recognize their database and content as valuable intellectual property assets. Trade associations support their members in various ways, most often through information, industry resources and professional training. What many trade associations overlook is thinking about their content as intellectual property. […]
