One of the biggest mistakes in licensing is not doing due diligence before signing the licensing deal. Ending up in a reactive deal because an opportunity presented itself may seem like a good idea at the time. But don’t assume that a licensing agreement will take care of any problems […]
Your startup is more than just the products or services it sells. Its most valuable assets are intangible assets, primarily in the form of intellectual property. Your IP is in every part of your startup – from product development to product design, from marketing and sales to manufacturing. And if […]
Due diligence is a necessary and important step when considering a licensing partner. This applies both to licensing in and licensing out. The process of due diligence is basically to get as much information as possible about the potential partner. Every licensing deal should begin with researching a potential licensee. […]
