How to Avoid the Biggest Med Tech Licensing Mistakes

The med tech marketplace is changing. The need to comply with increasing regulatory complexities is driving up costs and increasing the risk of costly compliance failures. Small med-tech companies are up against increasing competition especially from larger companies looking to get into the market and from technology companies looking to […]

Med Tech Marketing Doesn’t Have to Be a Nightmare

Successful marketing of medical devices takes more than just a great product. It takes communicating that product’s potential in a compelling way. Use the right marketing strategy, and you’ll set yourself apart from the competition. Use the wrong one, and you wind up creating a marketing nightmare.

How to Stand Out From the Crowd Without Breaking the Bank – Med Tech Marketing Summit

The medical device industry is facing challenging headwinds. Governments and health insurers worldwide are looking to control costs. Hospitals are operating on tighter budgets. And private facilities are receiving lower reimbursements. These trends are creating significant changes in the healthcare industry and the way medical devices are valued and purchased. The question is will your business capitalize on these trends or fall by the wayside?