No matter what size MedTech company you are, IP is critical to your company. It is the lifeblood that translates good ideas into new profitable endeavors. It’s what drives its value and also what makes you an attractive target for strategic partnerships with a larger company. One recent example is […]
Licensing Secrets Every Startup and Business Owner Must Know – On-line Event
I often speak with startups and experienced business owners about different ways they can use licensing to make their business more profitable. And I always get the same response – why has no one ever told them about these strategies before! That’s when I realized I needed to offer a training program just for startups and business owners to share the secrets of how to use licensing to launch a startup and grow a business.
Why You Must Go Global with Your MedTech IP
Medtech has no boundaries. It’s a multi-billion dollar marketplace that spans the globe. And innovations and technologies are flowing in from worldwide as the industry undergoes rapid changes in patient care, legal and regulatory environment. Medical technology and life sciences companies of all sizes are creating new and effective devices […]
How to Avoid the Biggest Med Tech Licensing Mistakes
The med tech marketplace is changing. The need to comply with increasing regulatory complexities is driving up costs and increasing the risk of costly compliance failures. Small med-tech companies are up against increasing competition especially from larger companies looking to get into the market and from technology companies looking to […]
Med Tech Marketing Doesn’t Have to Be a Nightmare
Successful marketing of medical devices takes more than just a great product. It takes communicating that product’s potential in a compelling way. Use the right marketing strategy, and you’ll set yourself apart from the competition. Use the wrong one, and you wind up creating a marketing nightmare.