In recent news, Summit Therapeutics saw its stock price surge by almost 50% after announcing a licensing agreement for a new cancer treatment. It is no secret that licensing agreements can increase your stock price, but how? Let’s examine how licensing can help your business succeed and boost your bottom […]
In business, there are two main ways to make money: selling products or services or licensing. And while both have their advantages, more and more businesses are finding that licensing is the way to go. Why? Because it’s an asset-light model that can help you thrive, even in today’s unsure […]
Licensing is one of the best ways to grow your startup. Especially if you’ve got intellectual property with big market applications and limited resources, that’s just what one startup does with its battery technology platform. Its patented supercell battery pack design reduces production and manufacturing costs and is safer […]
Licensing is a flexible strategy that offers many options. One of those is using it to capitalize on new growth opportunities without spending lots of time and money. Recently a company with natural health products wanted to expand its business but didn’t have the financial resources to support its growth plans. So the company split its product IP into two separate entities, and then used licensing to fund its expansion plans .
Licensing is a dynamic market and you never know what’s going on behind the scenes. That’s one reason licensing is very lucrative. Some of the worlds largest companies have so much IP development going on they can’t commercialize it all. In many cases, they look to outside companies to license it. […]
