Licensing is a flexible strategy that offers many options. One of those is using it to capitalize on new growth opportunities without spending lots of time and money. Recently a company with natural health products wanted to expand its business but didn’t have the financial resources to support its growth plans. So the company split its product IP into two separate entities, and then used licensing to fund its expansion plans .
Licensing is a dynamic market and you never know what’s going on behind the scenes. That’s one reason licensing is very lucrative. Some of the worlds largest companies have so much IP development going on they can’t commercialize it all. In many cases, they look to outside companies to license it. […]
Innovation and new products or services are the lifeblood of every business. But in todays’ quickly changing marketplace, if your R&D isn’t fast enough, your business could wind up falling behind faster and more nimble competitors. Shrinking time – to – market, faster obsolescence and increasing competition is making the […]
Magazine publishing is a 90 billion dollar worldwide business. Magazine publishers of all sizes recognize the value of expanding internationally, especially as their advertisers continue to globalize. Licensing is low risk strategy for magazine publishers looking to expand internationally, both in print and digital format. It’s an especially good strategy […]