Why Licensing is a Lucrative Strategy for Your Startup

Launching a startup in today’s marketplace can be a risky cost-intensive venture. Especially if your product or technology is new and unknown. That’s one reason why licensing is a lucrative money making opportunity for your startup. If your startup is lacking IP, licensing is a quick way to acquire it. There is an abundance of market ready IP available from large corporations, universities and research labs. And this can lead to a gold mine opportunity for your startup.