Licensing builds a bigger money pie by tapping into partners who already have the production, distribution and marketing resources in place. They are established in the market and can add your IP to their revenue pie.
Education is an industry that is undergoing rapid change, especially in the Internet. Where once the intuitions were the focus of the product of education, now the teachers are becoming the product of the colleges and universities. The Internet is playing a big part in this changing role of education. […]
You invented something novel? Great! Without intellectual property legal protections, your invention has little economic value. The good news is there are many sources of protection available, including patent law, trademarks and trade dress law, copyright law, trade secrets law, misappropriation law, confidentiality law and non-disclosure agreements. Most of these provide simultaneous overlapping protection, and it may be possible for you to get multiple damage awards against an infringer. . . . trade secrets, however, are a different animal.
If you’re an intellectual property owner who is not familiar with the licensing process or you don’t want to manage your own licensing program, then you should use a licensing agent. Although an agent adds to the cost of a licensing program, they bring experience, know-how and resources.