Magazine publishing is a 90 billion dollar worldwide business. Magazine publishers of all sizes recognize the value of expanding internationally, especially as their advertisers continue to globalize. Licensing is low risk strategy for magazine publishers looking to expand internationally, both in print and digital format. It’s an especially good strategy […]
3 Ways to Leverage Your Business IP
Your business intellectual property is not only your most valuable asset; it’s also one of your most powerful business tools. The strategic use of your IP can help you avoid the competition, generate more revenue, and cut your financial risks. Why go head to head with a big competitor? Licensing […]