Raising capital is often the difference between success and failure. Finding a traditional funding source is often challenging, especially if you’re a start-up. In many cases, this type of financing is often unavailable or too expensive. But there is another option.
The ability to raise money is the difference between success and failure for a growing business. Start-ups in particular often find it difficult to raise money. What is often overlooked as a potential funding source is intellectual property.
When it comes to developing new technologies, many large companies are finding creative ways of using licensing to partner with startups with promising new technologies. One of the biggest banks in North America is now in the startup funding game. TD Bank Group created a $3 million plus investment fund to provide patent application funding for startups in the fintech space.
Licensing is a flexible strategy that offers many options. One of those is using it to capitalize on new growth opportunities without spending lots of time and money. Recently a company with natural health products wanted to expand its business but didn’t have the financial resources to support its growth plans. So the company split its product IP into two separate entities, and then used licensing to fund its expansion plans .
When it comes to startups and small businesses, getting the right kind of intellectual property can literally transform the company from zero to hero overnight. But the question is where do you go to find winning IP to license?
NASA is known as the United States space agency with a long, rich history of space exploration. But NASA is also a hotbed of intellectual property that’s been applied to other industries, creating some of the most successful new products, technologies and businesses in the commercial marketplace today.