How to Capitalize on A Healthy Market Opportunity for Your “Wellness” IP

The $1.5 trillion wellness market is growing. Thanks to the pandemic market, consumers are now prioritizing their health and well-being. McKinsey’s consumer research indicates a massive shift toward personalization in the wellness industry. Consumers are willing to share personal data for more customized services, recommendations, and treatments. Wearables and fitness […]

How to Quickly Improve a Product Line Without Costly R&D

Looking for a faster and less expensive way to improve or expand your current product line? Consider licensing in a market-ready incremental IP technology instead of developing it yourself. Recently a company that produces lighting products for use in emergency response vehicles licensed a white light disinfection technology. It fit […]