IP Value is More Than Just a Product or Service

Most people generally think of intellectual property like patents, trademarks, and copyrights. But your IP is more than just a product, brand, book or software. IP extends into many formats including customer information, software source code, business models, databases, operations manuals, professional expertise and much more. These rights are different […]

Here’s One of The Least Risky Ways to Enter a Fast Growing Market

Fast-growing industries offer a great licensing opportunity. One example is the cannabis industry which is quickly growing as states legalize recreational and medical use. To meet the skyrocketing demand, companies are scrambling to find new technologies for production and delivery of cannabis in all forms from medicinal purposes to edible products.

How to Multiply Your Marketing Dollars Without Spending a Dime

Licensing is a great startup strategy to increase your sales and marketing efforts without spending the time and money to do it on your own. This is the greatest use of OPR – other people’s resources. One way is to use licensing to increase your awareness among your target customer […]

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