Sometimes an IP is more valuable inside someone else’s product than as your own standalone product. Instead of spending all your money on manufacturing, distribution and sales, licensing your IP to companies who in turn integrate it into their products and pay you a licensing fee for every product sold is a smart business strategy.
Some of the most valuable IP is built upon existing IP. It creates new industries, businesses, markets and big licensing opportunities. Incremental IP improves or extends the life of a product or technology, such as product quality, reliability, or ease of use. Even a small improvement can have big commercial value, especially in highly competitive markets.