The Transforming World of Licensing – Intellectual Property Magazine

Today the economy is going through a transformation. The term ‘knowledge economy’ is the recognition that knowledge is the driver of innovation and the creation of IP. IP is an enormous value driver for today’s companies, and it’s a value that is just now being recognized.

One of the biggest assets of most companies (public and private) is IP. In the 1970s, IP was not recognized as any kind of “asset.” Traditional assets such as plants, equipment, products, and inventory – tangible assets – comprised the lions’ share of a typical company’s assets. Today, these tangible assets represent less than 20%, and intangible assets – including IP – represent 80% of the balance sheet assets. Yet, the tremendous value of IP is often overlooked. It is viewed as an afterthought – something a company gets to protect its rights and not recognized as a value creator. However, that is quickly changing as stakeholders, investors and shareholders are now recognizing that companies with IP can indeed be very valuable.

Is Your Business Missing the Biggest Wealth Creation Opportunity of the 21st Century?

It’s called intellectual property and it is the DRIVER of economies and wealth creation around the world. Over the last decade, study after study is confirming the wealth creating power of IP rights. It is the driver of economic growth, incomes, jobs, investment, and trade.

What’s Your IP Awareness?

Wondering if you have an IP that can be protected? If so, check out this new Intellectual Property Awareness Assessment Tool. It was created by the United States Patent and Trademark Office and National Institute of Standards and Technology. It’s designed to help inventors, entrepreneurs and small businesses find their […]

Page 1 Page 2