Generating profit is now a game of out thinking your competitor and less about out producing him. The old way of doing business designs a product and sells it through a distribution channel to generate revenue. The new way of doing business focuses on managing your intellectual property to […]
Your business is managing what’s inside your business – its intangible assets. Everyday your business either uses or produces IP. It’s your most valuable asset and it’s also an asset you’re business is most likely not using to its fullest money-making potential. Managing and making money licensing your business IP […]
