In business, there are two main ways to make money: selling products or services or licensing. And while both have their advantages, more and more businesses are finding that licensing is the way to go. Why? Because it’s an asset-light model that can help you thrive, even in today’s unsure […]
Your Customer Data is a Big Business Licensing Opportunity
Does your business collect customer data as part of delivering or selling your product or service? If so, you might be overlooking one of your most valuable IP assets…especially if you’re looking at your intellectual property as only a product or service. Companies today suck up data like vacuum cleaners […]
How to Work with Licensing Agents
If you’re an intellectual property owner who is not familiar with the licensing process or you don’t want to manage your own licensing program, then you should use a licensing agent. Although an agent adds to the cost of a licensing program, they bring experience, know-how and resources.