IP theft is not just for high tech and big corporations. It can happen anywhere – even at your local hair salon.
It’s called intellectual property and it is the DRIVER of economies and wealth creation around the world. Over the last decade, study after study is confirming the wealth creating power of IP rights. It is the driver of economic growth, incomes, jobs, investment, and trade.
In a recent survey of the UK business market, the overwhelming majority of CEO’s and Business Owners say IP management is vital to the success of their companies.
US companies annually waste $1 trillion in underused intellectual property assets according to a report by Forrester Research. The biggest reason for this waste is the lack of understanding by business owners and CEOs of how to manage and make money with these IP assets.