Savvy IP owners are creating new, previously unthought-of ways to profit from their IP. They are finding new sources of income by re-purposing their IP for use in a different industry or product application. That’s the strategy a dehydrated snack food company is using to expand its dehydration technology into […]
Joint venture licensing is used by both large and small companies. In the case of large companies, the goal of the JV partnering strategy is to acquire more customers, enter new markets or gain certain efficiencies, such as promotional costs. For startups and early stage companies, joint venture licensing is a good strategy to reduce operational costs and accelerate their growth.
You don’t have to generate revenues to increase your bottom line. In fact, some of the largest companies in the world, such as Texas Instruments, Mattel, Caterpillar, Google and others increase their profits without selling anything. And you can do the same thing. Big Corporations use the R&D tax credits […]
Earlier this week I was invited by Professor Bill Morris to be a guest speaker at his business strategy class at the UCI School of Business. Since the class focuses on starting a business, my presentation introduced students to licensing, how it works, and why it’s a game-changer for helping […]
Looking for a faster and less expensive way to improve or expand your current product line? Consider licensing in a market-ready incremental IP technology instead of developing it yourself. Recently a company that produces lighting products for use in emergency response vehicles licensed a white light disinfection technology. It fit […]