Licensing builds a bigger money pie by tapping into partners who already have the production, distribution and marketing resources in place. They are established in the market and can add your IP to their revenue pie.
The medical device industry is facing challenging headwinds. Governments and health insurers worldwide are looking to control costs. Hospitals are operating on tighter budgets. And private facilities are receiving lower reimbursements. These trends are creating significant changes in the healthcare industry and the way medical devices are valued and purchased. The question is will your business capitalize on these trends or fall by the wayside?
Your IP is more than just the foundation for your products or services. You most likely created it to solve a problem or meet customer demand. If it solves a problem for you and it works, then it can solve a problem for other companies in a different market or industry. That’s a golden licensing opportunity and it should be part of your business strategy.
Recently Qualcomm announced it was taking a hit on its revenue forecast. The reason is a royalty dispute with Apple who is withholding royalty payments on its contract. At issue is the royalty rate formula that determines how much Apple owes Qualcomm for the rights to use its chips in […]
There are many ways to use intellectual property to get a big return on your investment. Producing and selling products is one option. Licensing rights to generate revenues from non-competitive products is a second option. But these aren’t the only options. Here are four ways to use licensing as part of your business strategy to get the biggest ROI on your IP investment.