How to Use Licensing to Expand Your Consulting Services Internationally

If you’re a business consultant looking to expand your reach internationally, licensing is a great option. Licensing is straightforward; you find a business in the same industry and agree to share (license) your brand, product, or service. Licensing enables you to grow your global presence without going through the tedious […]

Why Licensing is One of the Best Ways to Enter the Fast-Growing Latin America Market

The global marketplace is getting more educated and savvy about the value of intellectual property and licensing. It’s a global business that’s estimated to generate over $500 billion in worldwide royalty revenues annually. Nobody knows for sure just how big it is. But one thing is agreed on – IP […]

How to Expand Internationally Without the Big International Expenses (and Risks)

Licensing is a low risk and low-cost way to plant your flag internationally. It’s less expensive than launching joint ventures or wholly owned subsidiaries. Licensing is an especially good strategy if you’re a startup or small business with limited financial resources. Licensing offers a number of strategies for entering international markets. Which one you use depends on your IP and business goals.

How to Publish Your Magazine Internationally Without the Financial Risk

Magazine publishing is a 90 billion dollar worldwide business. Magazine publishers of all sizes recognize the value of expanding internationally, especially as their advertisers continue to globalize. Licensing is low risk strategy for magazine publishers looking to expand internationally, both in print and digital format. It’s an especially good strategy […]