Joint venture licensing is used by both large and small companies. In the case of large companies, the goal of the JV partnering strategy is to acquire more customers, enter new markets or gain certain efficiencies, such as promotional costs. For startups and early stage companies, joint venture licensing is a good strategy to reduce operational costs and accelerate their growth.
Developing and making money with your IP doesn’t mean you have to go it alone. Licensing gets you the resources you need without the added cost through a joint venture. Some examples of how to use JV’s include joint development of a new patented product from scratch, or to commercialize […]