Trade secrets are one of your most valuable business assets and essential to your growth and competitiveness.It’s valuable because it’s something your competition doesn’t have. Trade secrets include inventions, know-how, and show-how information.
IP theft is not just for high tech and big corporations. It can happen anywhere – even at your local hair salon.
Presentations are the foundation of any licensing negotiation. It makes the case for why a company should license your IP. The secret is to make the presentation as compelling as possible to justify the time spent negotiating the IP license.