Increasing sales, especially to larger customers, doesn’t mean larger selling expenses. Recently a small environmental systems company licensed a larger company, giving it exclusive rights to sell its water pollution control and water treatment technology to their Fortune 50 customers. This licensing strategy expanded the company into a new sales […]
3 Ways to Leverage Your Business IP
Your business intellectual property is not only your most valuable asset; it’s also one of your most powerful business tools. The strategic use of your IP can help you avoid the competition, generate more revenue, and cut your financial risks. Why go head to head with a big competitor? Licensing […]