The current global events are shaking up industries around the world. And some industries, such as healthcare are going through a radical transformation. It’s creating a high demand for new devices and technologies that help stop the spread of CODVID-19 and other viruses. But it’s not just the healthcare industry […]
How to Use Licensing to Scale Your Cannabis Business “Nationally”
When a cannabis testing company with three labs wanted to expand their operations, they faced a daunting challenge. The federal ban on interstate marijuana shipments meant they must open their own labs in each state, requiring a lot of time and money. But that wasn’t their only option. Instead, they […]
Are You Overlooking Licensing in Your Marketing Strategy?
If licensing isn’t part of your marketing strategy, you can miss some new income opportunities. Licensing is often thought of as a separate strategy – either we use licensing to generate revenues or sell our products directly. But that’s the wrong way to think about licensing. On the contrary, licensing […]
Why Licensing is One of the Best Ways to Enter the Fast-Growing Latin America Market
The global marketplace is getting more educated and savvy about the value of intellectual property and licensing. It’s a global business that’s estimated to generate over $500 billion in worldwide royalty revenues annually. Nobody knows for sure just how big it is. But one thing is agreed on – IP […]
Why Licensing is the Ideal Strategy for Today’s Pandemic Driven Healthcare Market
Every industry is feeling the impact of COVID-19, and in particular, healthcare is one of the most impacted industries. COVID-19 has put the MedTech industry at center stage. The pandemic is forcing healthcare to adopt remote services for consumers quickly. From disease detection, diagnostics, and treatment, to remote home care, […]