I often speak with startups and experienced business owners about different ways they can use licensing to make their business more profitable. And I always get the same response – why has no one ever told them about these strategies before! That’s when I realized I needed to offer a training program just for startups and business owners to share the secrets of how to use licensing to launch a startup and grow a business.
For many medical device and biotech companies, their specialty is knowing how to develop and get their technologies ready for the marketplace. The problem is they’ve never produced and sold a medical device or technology. And that’s where they face one of the biggest risks in the medical device industry […]
The med tech marketplace is changing. The need to comply with increasing regulatory complexities is driving up costs and increasing the risk of costly compliance failures. Small med-tech companies are up against increasing competition especially from larger companies looking to get into the market and from technology companies looking to […]
Med tech startups make many mistakes, especially when their primary focus is on their growth and survival, and resources (especially money) are scarce. They are either unaware of their go-to-market options or they only focus on a single make and sell option. The problem is there isn’t a single go […]
Successful marketing of medical devices takes more than just a great product. It takes communicating that product’s potential in a compelling way. Use the right marketing strategy, and you’ll set yourself apart from the competition. Use the wrong one, and you wind up creating a marketing nightmare.