In business, there are two main ways to make money: selling products or services or licensing. And while both have their advantages, more and more businesses are finding that licensing is the way to go. Why? Because it’s an asset-light model that can help you thrive, even in today’s unsure […]
Many IP owners often think of licensing to one partner for all markets as the licensing strategy. But that usually leaves money on the table, especially if your IP is adaptable to different types of industries and markets. In the business world, the vertical business model means focusing or going […]
