Why Licensing Takes the Guess Work Out of an Exit Strategy

When it comes to planning an exit strategy most often it’s the best guess. Especially for startups where a solid exit strategy can make a difference in attracting investors. That’s where creating an exit based on a well-thought-out licensing strategy provides investors with the confidence they need to make the investment.

How to Use Licensing as a Nonprofit Funding Strategy

If you’re like most nonprofits, you face a big “business” challenge – funding. You rely on fundraising and the result is you spend a lot of time trying to find donors instead of fulfilling your social mission. But there is a better strategy to rely less on donations by creating income-generating activities. That strategy is licensing.

How to Re-purpose Your IP to Exploit a Fast Growing Market

Savvy IP owners are creating new, previously unthought-of ways to profit from their IP. They are finding new sources of income by re-purposing their IP for use in a different industry or product application. That’s the strategy a dehydrated snack food company is using to expand its dehydration technology into […]

Why Licensing is One of the Best Ways to Enter the US Med Device Market

Entering the US market with new technology is a risky proposition. It’s even more challenging if you’re a startup from a smaller country with limited resources. The US is a very large market, and trying to figure out the best way to navigate the business environment is tricky, especially if […]

Are You Stuck Trying to Figure Out How To Sell Your Med Device?

If you’re like many med-tech companies, you’re focused on running your business. The problem is the health care market is a moving target, and that means what exists today will be different tomorrow. Focusing on only a single “go-to-market” strategy is putting all your eggs in one basket. If you’re […]

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