Launching a startup in today’s marketplace can be a risky cost-intensive venture. Especially if your product or technology is new and unknown. That’s one reason why licensing is a lucrative money making opportunity for your startup. If your startup is lacking IP, licensing is a quick way to acquire it. There is an abundance of market ready IP available from large corporations, universities and research labs. And this can lead to a gold mine opportunity for your startup.
Licensing is a dynamic market and you never know what’s going on behind the scenes. That’s one reason licensing is very lucrative. Some of the worlds largest companies have so much IP development going on they can’t commercialize it all. In many cases, they look to outside companies to license it. […]