Many IP owners focus on getting the highest royalties or the most significant money for their IP. But that may be the wrong approach for your licensing strategy. Understanding which focus is best for licensing your IP, royalty or marketing, makes a difference in the ultimate success of your licensing […]
Are You Overlooking Licensing in Your Marketing Strategy?
If licensing isn’t part of your marketing strategy, you can miss some new income opportunities. Licensing is often thought of as a separate strategy – either we use licensing to generate revenues or sell our products directly. But that’s the wrong way to think about licensing. On the contrary, licensing […]
Are You Missing One of the Best Med Tech Marketing Opportunities?
No matter what size MedTech company you are, IP is critical to your company. It is the lifeblood that translates good ideas into new profitable endeavors. It’s what drives its value and also what makes you an attractive target for strategic partnerships with a larger company. One recent example is […]
Is Your Marketing Strategy Missing Some Big Income Opportunities?
If licensing isn’t part of your marketing strategy, you could be missing some big income opportunities. Licensing is often thought of as a separate strategy – either we use licensing to generate revenues or sell our products directly. But that’s the wrong way to think about licensing. On the contrary, […]
Med Tech Marketing Doesn’t Have to Be a Nightmare
Successful marketing of medical devices takes more than just a great product. It takes communicating that product’s potential in a compelling way. Use the right marketing strategy, and you’ll set yourself apart from the competition. Use the wrong one, and you wind up creating a marketing nightmare.