How to Create a Recession-Proof Business Model with Licensing

In business, there are two main ways to make money: selling products or services or licensing. And while both have their advantages, more and more businesses are finding that licensing is the way to go. Why? Because it’s an asset-light model that can help you thrive, even in today’s unsure […]

Are You Overlooking Licensing in Your Marketing Strategy?

If licensing isn’t part of your marketing strategy, you can miss some new income opportunities. Licensing is often thought of as a separate strategy – either we use licensing to generate revenues or sell our products directly. But that’s the wrong way to think about licensing. On the contrary, licensing […]

Is Your Marketing Strategy Missing Some Big Income Opportunities?

If licensing isn’t part of your marketing strategy, you could be missing some big income opportunities. Licensing is often thought of as a separate strategy – either we use licensing to generate revenues or sell our products directly. But that’s the wrong way to think about licensing. On the contrary, […]

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