Your IP is an investment. But if you’re using it only to make and sell a single product or technology, you may not be getting the biggest return on your investment. Especially if your IP can be used in other markets or for different applications that generate additional revenue. That’s […]
Many startups I speak with often tell me their IP has other market applications, but they just aren’t ready to go after them now. They are concentrating on one market, building sales and then, at some future point (which they don’t know), they’ll move into another market. The problem is innovation moves very fast. Customers and markets don’t wait for innovation.
All intellectual property is linked to prior invention, knowledge, and creativity. Often enhancing an old technology generates valuable new inventions, or adapting an old artistic tradition results in new creative works. IP builds upon IP, creating new industries, businesses, markets and wealth creating opportunities. Throughout history, intellectual property has played a big […]