Every industry is feeling the impact of COVID-19, and in particular, healthcare is one of the most impacted industries. COVID-19 has put the MedTech industry at center stage. The pandemic is forcing healthcare to adopt remote services for consumers quickly. From disease detection, diagnostics, and treatment, to remote home care, […]
Why Licensing is One of the Best Ways to Enter the US Med Device Market
Entering the US market with new technology is a risky proposition. It’s even more challenging if you’re a startup from a smaller country with limited resources. The US is a very large market, and trying to figure out the best way to navigate the business environment is tricky, especially if […]
Is Your Med Tech Company Ready for the Digital Health Care Transformation?
The digital transformation of health care, from clinical to claims information, is shifting the health care industry toward a new paradigm of delivering individualized care. To capitalize on this opportunity means shifting your strategy from a disconnected med-tech device to a linked data collection device that empowers the patient-consumer. One […]
Are You Stuck Trying to Figure Out How To Sell Your Med Device?
If you’re like many med-tech companies, you’re focused on running your business. The problem is the health care market is a moving target, and that means what exists today will be different tomorrow. Focusing on only a single “go-to-market” strategy is putting all your eggs in one basket. If you’re […]
Are You Missing One of the Best Med Tech Marketing Opportunities?
No matter what size MedTech company you are, IP is critical to your company. It is the lifeblood that translates good ideas into new profitable endeavors. It’s what drives its value and also what makes you an attractive target for strategic partnerships with a larger company. One recent example is […]