The current global events are shaking up industries around the world. And some industries, such as healthcare are going through a radical transformation. It’s creating a high demand for new devices and technologies that help stop the spread of CODVID-19 and other viruses. But it’s not just the healthcare industry […]
Are You Overlooking Licensing in Your Marketing Strategy?
If licensing isn’t part of your marketing strategy, you can miss some new income opportunities. Licensing is often thought of as a separate strategy – either we use licensing to generate revenues or sell our products directly. But that’s the wrong way to think about licensing. On the contrary, licensing […]
Why Licensing is the Ideal Strategy for Today’s Pandemic Driven Healthcare Market
Every industry is feeling the impact of COVID-19, and in particular, healthcare is one of the most impacted industries. COVID-19 has put the MedTech industry at center stage. The pandemic is forcing healthcare to adopt remote services for consumers quickly. From disease detection, diagnostics, and treatment, to remote home care, […]
Is Your Med Tech Company Ready for the Digital Health Care Transformation?
The digital transformation of health care, from clinical to claims information, is shifting the health care industry toward a new paradigm of delivering individualized care. To capitalize on this opportunity means shifting your strategy from a disconnected med-tech device to a linked data collection device that empowers the patient-consumer. One […]
Are You Stuck Trying to Figure Out How To Sell Your Med Device?
If you’re like many med-tech companies, you’re focused on running your business. The problem is the health care market is a moving target, and that means what exists today will be different tomorrow. Focusing on only a single “go-to-market” strategy is putting all your eggs in one basket. If you’re […]