The digital transformation of health care, from clinical to claims information, is shifting the health care industry toward a new paradigm of delivering individualized care. To capitalize on this opportunity means shifting your strategy from a disconnected med-tech device to a linked data collection device that empowers the patient-consumer. One […]
If you’re like many med-tech companies, you’re focused on running your business. The problem is the health care market is a moving target, and that means what exists today will be different tomorrow. Focusing on only a single “go-to-market” strategy is putting all your eggs in one basket. If you’re […]
No matter what size MedTech company you are, IP is critical to your company. It is the lifeblood that translates good ideas into new profitable endeavors. It’s what drives its value and also what makes you an attractive target for strategic partnerships with a larger company. One recent example is […]
If you’re like most MedTech companies, you’re focused on running your business. The problem is the healthcare market is a moving target, and that means what exists today, will be different tomorrow. Changing regulations, shifting customers, increasing competition, and an onslaught of new technologies entering the healthcare marketplace are just […]
Medtech product development is expensive. But there is a way to use licensing to partner with a company to help develop and launch your med tech into the market. A startup with surgical technology did just that. They partnered with a larger company and gave them exclusive rights to their […]
