Does Your Med Tech IP Have Big Licensing Opportunities Outside the Healthcare Industry?

The current global events are shaking up industries around the world. And some industries, such as healthcare are going through a radical transformation. It’s creating a high demand for new devices and technologies that help stop the spread of CODVID-19 and other viruses. But it’s not just the healthcare industry […]

Are You Overlooking Licensing in Your Marketing Strategy?

If licensing isn’t part of your marketing strategy, you can miss some new income opportunities. Licensing is often thought of as a separate strategy – either we use licensing to generate revenues or sell our products directly. But that’s the wrong way to think about licensing. On the contrary, licensing […]

Why Licensing is the Ideal Strategy for Today’s Pandemic Driven Healthcare Market

Every industry is feeling the impact of COVID-19, and in particular, healthcare is one of the most impacted industries. COVID-19 has put the MedTech industry at center stage. The pandemic is forcing healthcare to adopt remote services for consumers quickly. From disease detection, diagnostics, and treatment, to remote home care, […]

Is Your Med Tech Company Ready for the Digital Health Care Transformation?

The digital transformation of health care, from clinical to claims information, is shifting the health care industry toward a new paradigm of delivering individualized care. To capitalize on this opportunity means shifting your strategy from a disconnected med-tech device to a linked data collection device that empowers the patient-consumer. One […]

Are You Stuck Trying to Figure Out How To Sell Your Med Device?

If you’re like many med-tech companies, you’re focused on running your business. The problem is the health care market is a moving target, and that means what exists today will be different tomorrow. Focusing on only a single “go-to-market” strategy is putting all your eggs in one basket. If you’re […]

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