Why Licensing is the Ideal Strategy for Today’s Pandemic Driven Healthcare Market

Every industry is feeling the impact of COVID-19, and in particular, healthcare is one of the most impacted industries. COVID-19 has put the MedTech industry at center stage. The pandemic is forcing healthcare to adopt remote services for consumers quickly. From disease detection, diagnostics, and treatment, to remote home care,

Is Your Med Tech Company Ready for the Digital Health Care Transformation?

The digital transformation of health care, from clinical to claims information, is shifting the industry toward a new paradigm of delivering individualized care. To capitalize on this opportunity means shifting your strategy from a disconnected med-tech device to a linked data collection device that empowers the patient-consumer. One of the

Is Your Medtech Business Putting All its Eggs in One Basket?

If you’re like most MedTech companies, you’re focused on running your business. The problem is that the healthcare market is a moving target, which means what exists today will be different tomorrow. Changing regulations, shifting customers, increasing competition, and an onslaught of new technologies entering the healthcare marketplace are just

How to Fund Your Medtech Development without Raising Money

Medtech product development is expensive. But there is a way to use licensing to partner with a company to help develop and launch your med tech into the market. A startup with surgical technology did just that. They partnered with a larger company and gave them exclusive rights to their

The Do’s and Don’t s of Med Tech Licensing

Med tech startups make many mistakes, especially when their primary focus is on their growth and survival, and resources (especially money) are scarce. They are either unaware of their go-to-market options or only focus on a single make-and-sell option. The problem is there isn’t a single go-to-market strategy that guarantees

Is Your Med Tech Company Hitting a Regulatory Brick Wall?

The med tech market is a fast-changing marketplace. It’s an industry affected by technology, regulations, insurance, patients, providers and more. Getting your med tech into the market sooner than later is the goal. But one of the biggest challenges in going to market is getting through the regulatory approval process. It’s also one of the riskiest parts of med tech development. But there is a way to reduce the risk and break through the regulatory brick wall.