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Licensing Consulting Group > Posts tagged partner

Tag: partner

How to Avoid Getting Stuck with a Bad Licensing Partner

12/11/201912/04/2019Rand BrennerLicensing Strategy, Marketingdue diligence, IP, licensee, licensing, partnerLeave a comment

One of the biggest mistakes in licensing is not doing due diligence before signing the licensing deal. Ending up in a reactive deal because an opportunity presented itself may seem like a good idea at the time. But don’t assume that a licensing agreement will take care of any problems […]

How to Multiply Your Marketing Dollars Without Spending a Dime

12/05/201712/04/2017Rand BrennerLicensing Strategy, Startups#licensing, how-to, marketing, partner, promote, startup, strategyLeave a comment

Licensing is a great startup strategy to increase your sales and marketing efforts without spending the time and money to do it on your own. This is the greatest use of OPR – other people’s resources. One way is to use licensing to increase your awareness among your target customer […]

How to Keep Your Licensing Partnership Profitable

08/09/2017Rand BrennerAgreementsagreements, contract, IP, licensing, litigation, mistakes, partnerLeave a comment

Don’t shortchange the time it takes to structure the right type of licensing agreement. If the agreement is riddled with holes, nothing is more draining in both time and money then having to litigate your way out of a licensing agreement. Your licensing agreement is a contract between you and […]

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