One of the Most Important Words in Licensing

One of the essential words in licensing is flexibility, especially regarding licensing agreements. Even after the agreement is signed, things happen, and it will require modifying the contract to fit the market or licensee situation. A successful partnership must work for both you and your licensing partners. If it’s one-sided, […]

How a Vertical Licensing Strategy Can Increase Your Royalty Revenue

Many IP owners often think of licensing to one partner for all markets as the licensing strategy. But that usually leaves money on the table, especially if your IP is adaptable to different types of industries and markets. In the business world, the vertical business model means focusing or going […]

How to Prevent Your IP From Languishing in the Market

What happens when your licensing partner doesn’t meet their development milestones? You end the agreement. That’s just what happened with two very large pharmaceutical companies. These two global companies signed a licensing agreement worth over $300 million that included the development, marketing and sales of an antibody treatment. But the […]