How a Vertical Licensing Strategy Can Increase Your Royalty Revenue

Many IP owners often think of licensing to one partner for all markets as the licensing strategy. But that usually leaves money on the table, especially if your IP is adaptable to different types of industries and markets. In the business world, the vertical business model means focusing or going […]

How to Prevent Your IP From Languishing in the Market

What happens when your licensing partner doesn’t meet their development milestones? You end the agreement. That’s just what happened with two very large pharmaceutical companies. These two global companies signed a licensing agreement worth over $300 million that included the development, marketing and sales of an antibody treatment. But the […]