Discover the power of IP linking, a strategy companies use to bolster their protection and gain a competitive edge. In a nutshell, IP linking combines your products and services with your intellectual property (IP) in various ways. Consider the example of a patented phone wrapped in a trademarked brand like […]
As businesses grow, they often need more capital to finance their operations. Most of the time, businesses turn to traditional sources of financing, such as venture capital or bank loans. But what do you do if you don’t have access to these traditional sources? That’s where IP assets come in. […]
As a CEO, you understand the importance of protecting your company’s most valuable asset – its intellectual property (IP). While registering your IP is important, it’s not enough to protect against potential legal risks. That’s where IP insurance comes in. It helps protect your company against infringement litigation lawsuits and […]
Predicting the value of intellectual property, especially a patent, is always a challenge. While different valuation formulas calculate all sorts of factors, such as market comparisons or income, these have limitations. But when combined with other variables, they can offer a pretty good estimate of what the value may be. […]
What happens when your licensing partner doesn’t meet their development milestones? You end the agreement. That’s just what happened with two very large pharmaceutical companies. These two global companies signed a licensing agreement worth over $300 million that included the development, marketing and sales of an antibody treatment. But the […]
When it comes to licensing, knowing where an industry or company is going is key to landing a licensing partner. Many IP owners make the mistake of thinking about the value their IP offers as the market exists today, rather than the value it offers as it relates to where […]
