The Next Step in Business Evolution: Leveraging IP Assets Beyond the “Make and Sell” Model

In an era where innovation reigns, and intellectual property (IP) is often more valuable than physical assets, the “Make and Sell” mentality can be a significant bottleneck for business growth. For entrepreneurs and small business owners, understanding the true potential of IP assets is not just an afterthought but a […]

Is Your Startup Pivoting When It Should Be Switching?

When it comes to startups there is more than one way to build your business. But these are often overlooked, especially if you’re wearing your “I’m building a business” blinders and miss other options to get your IP into the market. In most cases, startups choose the direct route. What they often overlook is licensing as a strategy to get them to market.